A Profile of Responses to Commercials

A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary Steiner · Journal of Marketing · 1961 · 1.4K citations

Marketing Analytics, Proposed Advertisements, Advertising +14

A Reaction Profile For TV Commercials

William D. Wells, Clark Leavitt, Maureen McConville · Journal of Advertising Research · 1971 · 175 citations

Media Studies, Television Study, Interactive Marketing +12

EQ, Son of EQ, and the Reaction Profile

William D. Wells · Journal of Marketing · 1964 · 130 citations

Customer Satisfaction, Digital Marketing, Consumer Study +21

Processes and Phenomena of Social Change.

John Thomas, Gerald Zaltman · Administrative Science Quarterly · 1974 · 79 citations

Social Process, Communication Social Change, Sociology +7

A multidimensional set of rating scales for television commercials.

Clark Leavitt · Journal of Applied Psychology · 1970 · 77 citations

Advertising, Management, Consumer Research +5