Concepedia

Mary Jane Schlinger

MJ

Statistics

Publications

6

Citations

453

H-Index

6

Active since

1972

Affiliations

University of Illinois Chicago(Current)

CTS Corporation (Czechia)

American Marketing Association

Creative Electron (United States)

Mary Jane Schlinger is an author at University of Illinois Chicago specializing in advertising, management, and marketing.

Top concepts

AdvertisingMarketingManagementMarketing CommunicationConsumer BehaviorConsumer ResearchBiasArtsEmotionCognition

Publications per year

1972–1983

6

Publications

6

A Profile of Responses to Commercials

Mary Jane Schlinger · Journal of Advertising Research · 1979 · 231 citations

Marketing, Interactive Marketing, Targeted Advertising +6

Advertising in Black and White

Mary Jane Schlinger, Joseph T. Plummer · Journal of Marketing Research · 1972 · 80 citations

Targeted Advertising, Racial Prejudice, Consumer Research +17

Effects of Time Compression on Attitudes and Information Processing

Mary Jane Schlinger, Linda F. Alwitt, Kathleen E. McCarthy et al. · Journal of Marketing · 1983 · 47 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

Advertising in Black and White

Mary Jane Schlinger, Joseph T. Plummer · Journal of Marketing Research · 1972 · 46 citations

Advertising, Targeted Advertising, Management +3

Allocation of Time to the Mass Media

Jacob Hornik, Mary Jane Schlinger · Journal of Consumer Research · 1981 · 38 citations

Emerging Media, Public Opinion, Communication +20

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