Economic Research-Ekonomska Istraživanja · 2020 · 75 citations · 60 references
Total Quality ManagementCustomer SatisfactionCustomer ExperienceBusiness IntelligenceDigital MarketingManagement EffectivenessManagementCustomer Relationship ManagementModern Marketing TheoriesBusiness-to-business MarketRelationship MarketingCrm ModulesCustomer RetentionRelationship ManagementMarketingPerformance IndicatorsBusinessResearch ModelMarketing Strategy
Customer Relationship Management (CRM) has established itself as one of the fastest growing business management technology solutions in recent years, which makes it a key tool for companies that seek sustainable commercial success over time. The three CRM modules (sales, marketing, and services) are a definitive tool to obtain better business results through the customer-centred approach of modern marketing theories.
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