Concepedia

Market Driven Strategy: Processes for Creating Value

Dipankar Chakravarti, George S. Day

Journal of Marketing · 1991 · 288 citations · 0 references

Concepts

BusinessStrategic ManagementStrategyBusiness StrategyCompetitive AdvantageCompetitive StrategyMarket AnalysisMarket DesignOrganizational StrategyValue CreationValue Creation StrategiesValue Proposition DevelopmentMarket CreationValue Creation MechanismsValue Creation Models