Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up

International Encyclopedia of the Social and Behavioral Sciences

Robert Plomin · 2001 · 1.6K citations

Behavioral Sciences, Social Environment, Social Behavior +7

Structure of gender stereotypes: Interrelationships among components and gender label.

Kay Deaux, Laurie Lewis · Journal of Personality and Social Psychology · 1984 · 885 citations

Gendered Perception, Social Psychology, Social Categorization +18

The Role of Stereotype Threats in Undermining Girls’ and Women’s Performance and Interest in STEM Fields

Jenessa R. Shapiro, Amy M. Williams · Sex Roles · 2011 · 493 citations

Stereotype Threats, Social Identity, Undermining Girls ’ +14

A meta-analysis of gender roles in advertising

Martin Eisend · Journal of the Academy of Marketing Science · 2009 · 427 citations

Advertising, Gender Studies, Targeted Advertising +4

Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

Nina Åkestam, Sara Rosengren, Micael Dahlén · Psychology and Marketing · 2017 · 308 citations

Gendered Perception, Targeted Advertising, Social Marketing +19