Consumers’ willingness to pay for upcycled foods

Targeting consumers who are willing to pay more for environmentally friendly products

Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations

Business, Marketing, Marketing Management +17

The food waste hierarchy as a framework for the management of food surplus and food waste

Effie Papargyropoulou, Rodrigo Lozano, J. Steinberger et al. · Journal of Cleaner Production · 2014 · 1.6K citations · Full text

Management, Environmental Management, Sustainability Management +16

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan · Journal of Marketing · 1998 · 1.3K citations

Business, Marketing, Marketing Management +13

The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges

Glenn B. Voss, A. Parasuraman, Dhruv Grewal · Journal of Marketing · 1998 · 958 citations

Business, Business Economics, Operations Management +17

An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk

Jeremy Kees, Christopher Berry, Scot Burton et al. · Journal of Advertising · 2017 · 898 citations

Business, Marketing, Advertising +7