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Customer SatisfactionConsumer InvolvementSocial MediaManagementSocial MarketingConsumer ResearchSocial Commerce CommunitySocial InfluenceConsumer BehaviorCustomer ParticipationCommunicationArtsCustomer InvolvementMarketingSocial SupportConsumer Engagement
49
Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 69.4K citations
Statistical Considerations, Social Psychology, Interpersonal Relationships +8
Social Support as a Moderator of Life Stress
Sidney Cobb · Psychosomatic Medicine · 1976 · 6.8K citations
Social Isolation, Mental Health, Social Determinants Of Health +17
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.8K citations