Revealed preference in online reviews: Purchase verification in the tablet market

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

The Market for "Lemons": Quality Uncertainty and the Market Mechanism

George A. Akerlof · The Quarterly Journal of Economics · 1970 · 22.6K citations

Social Sciences, Economics, Microeconomics +8

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations

Social Sciences, Communication, Mass Communication +6

A Note on the Pure Theory of Consumer's Behaviour

Paul A. Samuelson · Economica · 1938 · 2.3K citations

Social Sciences, Behavioral Sciences, Economics +11