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Role of technology attraction and parasocial interaction in social shopping websites

Technology AttractionEngineeringConsumer ResearchSocial InfluenceCommunicationOnline Customer BehaviorConsumer EngagementSocial MediaManagementUser PerceptionParasocial InteractionUser ExperienceMarketingSocial WebSocial ComputingInteractive MarketingSocial Shopping WebsitesHuman-computer InteractionTechnology