Concepedia

Negative word-of-mouth and applicant attraction: The role of employer brand equity

Sara Stockman, Greet Van Hoye, Serge P. da Motta Veiga

Journal of Vocational Behavior · 2019 · 56 citations · 59 references

Concepts

BusinessHuman Resource ManagementMarketingBrand ManagementRecruitmentBrand EquityBrand ImageCandidate AttractionEmployer BrandingEmployment BrandingWord-of-mouth MarketingApplicant PerceptionsEmployer Brand AssociationsEmployer Brand AwarenessEmployer Brand ManagementEmployer Brand PerceptionWord-of-mouth EffectsWord-of-mouth Valence

References

59

A Coefficient of Agreement for Nominal Scales

Jacob Cohen · Educational and Psychological Measurement · 1960 · 41.3K citations

Education, Educational Assessment, Educational Measurement +8

Designing and Conducting Mixed Methods Research

Priscilla Robinson · Australian and New Zealand Journal of Public Health · 2007 · 23.5K citations

Social Sciences, Design, Community-based Participatory Research +10

Job Market Signaling

Michael Spence · The Quarterly Journal of Economics · 1973 · 15.2K citations

Social Sciences, Business Economics, Economics +17

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

Business, Marketing, Marketing Management +14