Concepedia
SSRN Electronic Journal · 2019 · 26 citations · 8 references
Open access
BusinessMarketingMarketing ManagementBusiness-to-business MarketingDigital MarketingPromotion ManagementSocial MediaSocial Media CommunicationSocial Media PromotionCustomer ExperiencePromotion Mix OptimizationSales Promotion MixSocial Media Platforms
8
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations
Social Sciences, Communication, Audience Studies +10
Social Network Sites: Definition, History, and Scholarship
danah boyd, Nicole B. Ellison · Journal of Computer-Mediated Communication · 2007 · 16.1K citations · Full text
Social Sciences, Communication, Communication Theory +11
Internet forums as influential sources of consumer information
Barbara Bickart, Robert M. Schindler · Journal of Interactive Marketing · 2001 · 1.7K citations
Social Sciences, Communication, Marketing +14
We’re all connected: The power of the social media ecosystem
Richard C. Hanna, Andrew J. Rohm, Victoria L. Crittenden · Business Horizons · 2011 · 1.6K citations
Social Sciences, Communication, Audience Studies +11
Virtual Community Attraction: Why People Hang Out Online
Catherine M. Ridings, David Gefen · Journal of Computer-Mediated Communication · 2006 · 915 citations
Social Sciences, Communication, Organizational Behavior +14