Publication | Closed Access
How social media shapes the fashion industry: The spillover effects between private labels and national brands
81
Citations
57
References
2019
Year
MarketingAdvertisingSocial MediaPrivate LabelsDigital MarketingMedia MarketingFashionBrand StrategyBusinessConsumer ResearchBrand DevelopmentManagementSocial Medium MarketingBrand AwarenessBrand EquitySpillover Effects
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