Shih‐Hui Hsiao

How social media shapes the fashion industry: The spillover effects between private labels and national brands

Shih‐Hui Hsiao, Yen-Yao Wang, Tawei Wang et al. · Industrial Marketing Management · 2019 · 81 citations

Marketing, Advertising, Social Media +13

Business social media analytics: Characterization and conceptual framework

Clyde W. Holsapple, Shih‐Hui Hsiao, Ram Pakath · Decision Support Systems · 2018 · 79 citations

Social Media, Social Medium Monitoring, Business Intelligence +6

Business Social Media Analytics: Definition, Benefits, and Challenges

Clyde W. Holsapple, Shih‐Hui Hsiao, Ramakrishnan Pakath · Journal of the Association for Information Systems · 2014 · 40 citations

Social Media, Social Medium Monitoring, Business Intelligence +13

The impact of low-immersion virtual reality on product sales: Insights from the real estate industry

Shih‐Hui Hsiao, Yen-Yao Wang, Tony L.J. Lin · Decision Support Systems · 2023 · 28 citations

Real Estate Industry, Low-immersion Virtual Reality, Interactive Marketing +11

Deriving Execution Effectiveness of Crowdfunding Projects from the Fundraiser Network

Ta‐Wei Kao, Shih‐Hui Hsiao, Hung‐Chung Su et al. · Journal of Management Information Systems · 2022 · 15 citations

Fundraiser Network, Public Policy, Philanthropy +15