Concepedia
Statistics
Publications
6
Citations
255
H-Index
Active since
2019
Affiliations
Auburn University(Current)
DePaul University
Rowan University
Michigan State University
Yen-Yao Wang is an author at Auburn University specializing in marketing, business, and marketing management.
Publications per year
2019–2023
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
Yen-Yao Wang, Chenhui Guo, Anjana Susarla et al. · Information Systems Research · 2021 · 87 citations
Business, Marketing, Marketing Management +14
How social media shapes the fashion industry: The spillover effects between private labels and national brands
Shih‐Hui Hsiao, Yen-Yao Wang, Tawei Wang et al. · Industrial Marketing Management · 2019 · 83 citations
Business, Marketing, Marketing Management +15
The impact of low-immersion virtual reality on product sales: Insights from the real estate industry
Shih‐Hui Hsiao, Yen-Yao Wang, Tony L.J. Lin · Decision Support Systems · 2023 · 30 citations
Business, Marketing, Marketing Management +8
The effect of competitive actions and social media perceptions on offline car sales after automobile recalls
Yen-Yao Wang, Tawei Wang, Roger J. Calantone · International Journal of Information Management · 2020 · 22 citations
Business, Marketing, Marketing Management +12
Measuring service quality with text analytics: Considering both importance and performance of consumer opinions on social and non-social online platforms
Lu Lin, Pei Xu, Yen-Yao Wang et al. · Journal of Business Research · 2023 · 21 citations
Business, Marketing, Marketing Management +16
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