Concepedia

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Lucía Porcu, Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar, Esmeralda Crespo‐Almendros

International Journal of Hospitality Management · 2019 · 74 citations · 56 references

Open access

Concepts

ManagementMarketingMarketing ManagementHospitality MarketingMarketing StrategyStrategic MarketingBusiness-to-business CommunicationCorporate CommunicationHospitality OperationsHotel MarketingIntegrated Marketing CommunicationsInternal MarketingHospitality Performance MeasurementIntegrated Communication MixIntegrated Marketing Communications BudgetingMarket Performance MetricsMarketing Communication StrategyMarketing Communications EffectivenessMarketing Communications Measurement

References

56

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 8.2K citations

Business, Marketing, Marketing Management +2