Juan Miguel Alcántara‐Pilar

Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?

Vanja Pavluković, Tanja Armenski, Juan Miguel Alcántara‐Pilar · Tourism Management · 2017 · 77 citations

Humanities, Cultural Studies, Festival Studies +10

From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

Juan Miguel Alcántara‐Pilar, María Eugenia Rodríguez-López, Zoran Kalinić et al. · Journal of Retailing and Consumer Services · 2024 · 77 citations

Business, Marketing, Marketing Management +13

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Lucía Porcu, Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar et al. · International Journal of Hospitality Management · 2019 · 74 citations · Full text

Management, Marketing, Marketing Management +16

The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations

Juan Miguel Alcántara‐Pilar, Francisco Javier Blanco‐Encomienda, Tanja Armenski et al. · Journal of Destination Marketing & Management · 2017 · 63 citations

Management, Tourism Management, Risk Perception +16

Formation of customer-based brand equity via authenticity

María Eugenia Rodríguez-López, Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar · International Journal of Contemporary Hospitality Management · 2020 · 50 citations · Full text

Business, Marketing, Marketing Management +15