Salvador del Barrio‐García

Consumer ethnocentrism measurement ‐ An assessment of the reliability and validity of the CETSCALE in Spain

Teodoro Luque Martínez, José‐Angel Ibáñez‐Zapata, Salvador del Barrio‐García · European Journal of Marketing · 2000 · 200 citations

Consumer Study, Consumer Research, Education +22

Modeling a city’s image: The case of Granada

Teodoro Luque Martínez, Salvador del Barrio‐García, José Ángel Ibáñez-Zapata et al. · Cities · 2007 · 102 citations

Historical Geography, Urban Geography, Urban Theory +5

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Francisco Muñoz‐Leiva, Lucía Porcu, Salvador del Barrio‐García · International Journal of Advertising · 2015 · 101 citations

Marketing Analytics, Customer Satisfaction, Prominent Themes +13

Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

Salvador del Barrio‐García, María Belén Prados‐Peña · Journal of Destination Marketing & Management · 2019 · 99 citations · Full text

Measuring integrated marketing communication by taking a broad organisational approach

Lucía Porcu, Salvador del Barrio‐García, Philip J. Kitchen · European Journal of Marketing · 2017 · 78 citations · Full text

Marketing Analytics, Customer Satisfaction, Total Quality Management +17