María Belén Prados‐Peña

Author

Also Known As

Departamento de Comercialización e Investigación de Mercados, Facultad de Ciencias Económicas y Empresariales, Universidad de Granada, Campus de Cartuja S/N 18071 Granada (España) –bprados@ugr.es, M B Prados-Peña, M. Belén Prados-Peña, MBelén Prados-Peña, Ma Belén Prados-Peña, Ma Belén Prados‐Peña, Ma Prados-Peña, Ma. Belén Prados-Peña, Ma.Belén Prados-Peña, Maria Belen Prados-Peña

Publications

421

Citations

H-Index

Concepts

All Affiliations

Universidad de Granada Universidad Católica de Murcia Universidad de Murcia

About

María Belén Prados‐Peña is an author at Universidad de Granada specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	134
2	Business	6	6	115
3	Engineering	4	4	72
4	Arts	1	1	35
5	Education	1	1	15

María Belén Prados‐Peña

Publications

320

Citations

H-Index

Page 1

	Year	Citations
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension Salvador del Barrio‐García, María Belén Prados‐Peña Journal of Destination Marketing & Management	2019	99
The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce Aida Molina-Prados, Francisco Muñoz‐Leiva, María Belén Prados‐Peña Journal of Fashion Marketing and Management Customer Brand EngagementDigital MarketingConsumer ResearchBrand StrategyCommunication	2021	35
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis María Belén Prados‐Peña, Salvador del Barrio‐García Tourism Management Perspectives	2020	34
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience María Belén Prados‐Peña, Salvador del Barrio‐García European Research on Management and Business Economics Customer SatisfactionCultureDestination MarketingBrand EquityHeritage Marketing	2021	24
New technologies for the conservation and preservation of cultural heritage through a bibliometric analysis María Belén Prados‐Peña, George Pavlidis, Ana García‐López Journal of Cultural Heritage Management and Sustainable Development Artificial IntelligenceHeritage ConservationNew TechnologiesMachine LearningCultural Preservation	2023	21
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife María Belén Prados‐Peña, Salvador del Barrio‐García Journal of Cultural Heritage MarketingCultureConsumer CultureMonumental ComplexManagement	2017	19
Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector María Belén Prados‐Peña, Francisco Jesús Gálvez‐Sánchez, Ana García‐López Sustainable Development Green MarketingEngineeringSustainable DevelopmentConsumer ResearchValue Theory	2023	19
Sustainable Crafts: Describing Conceptual Evolution Through a Bibliometric Analysis and Systematic Literature Review María Belén Prados‐Peña, Francisco Jesús Gálvez‐Sánchez, Ana García‐López, Frontiers in Environmental Science EngineeringSustainable DevelopmentSustainable InnovationInternational Financial CrisisSocial Sciences	2022	17
The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation María Belén Prados‐Peña, María Lourdes Gutiérrez Carrillo, Salvador del Barrio‐García Sustainability Tourism ManagementCommunity-based ConservationTourism SupplyCultural HeritageEducation	2019	15
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector María Belén Prados‐Peña, Francisco Jesús Gálvez‐Sánchez, Pedro Núñez-Cacho Utrilla, Environment Development and Sustainability Sustainable ConsumptionGreen MarketingEngineeringSustainable DevelopmentConsumer Research	2022	15

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