Concepedia

Aida Molina-Prados

AM

2

Publications

61

Citations

2

H-Index

2021

Active since

Affiliations

Universidad de Granada(Current)

Aida Molina-Prados is an author at Universidad de Granada specializing in brand equity, brand management, and brand development.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentConsumer ResearchArtsFashion

Publications per year

2021–2024

2

Publications

2

The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

Aida Molina-Prados, Francisco Muñoz‐Leiva, María Belén Prados‐Peña · Journal of Fashion Marketing and Management · 2021 · 35 citations · Full text

Customer Brand Engagement, Digital Marketing, Consumer Research +23

Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry

Francisco Jesús Gálvez‐Sánchez, Aida Molina-Prados, Valentín Molina Moreno et al. · Journal of Retailing and Consumer Services · 2024 · 26 citations · Full text

Customer Satisfaction, Socially Responsible Product, Corporate Reputation +16

Rows per page

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