Esmeralda Crespo‐Almendros

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Elena Rosillo‐Díaz, Francisco Javier Blanco‐Encomienda, Esmeralda Crespo‐Almendros · Journal of Enterprise Information Management · 2019 · 120 citations

Customer Satisfaction, Digital Marketing, International Marketing +20

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

Lucía Porcu, Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar et al. · International Journal of Hospitality Management · 2019 · 72 citations · Full text

Online airline ticket purchasing: Influence of online sales promotion type and Internet experience

Esmeralda Crespo‐Almendros, Salvador del Barrio‐García · Journal of Air Transport Management · 2016 · 45 citations

Internet Experience, Customer Satisfaction, Online Customer Behavior +9

Toward an understanding of online information processing in e-tourism: does national culture matter?

Juan Miguel Alcántara‐Pilar, Salvador del Barrio‐García, Esmeralda Crespo‐Almendros et al. · Journal of Travel & Tourism Marketing · 2017 · 36 citations

Customer Satisfaction, Online Information Processing, Cultural Tourism +20

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

Lucía Porcu, Salvador del Barrio‐García, Juan Miguel Alcántara‐Pilar et al. · International Journal of Advertising · 2016 · 28 citations

Digital Marketing, Organizational Culture, Organizational Behavior +18