Concepedia

Elena Rosillo‐Díaz

ER

3

Publications

164

Citations

3

H-Index

2018

Active since

Affiliations

Universidad de Granada(Current)

Elena Rosillo‐Díaz is an author at Universidad de Granada specializing in customer satisfaction, business, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionInteractive MarketingCulture

Publications per year

2018–2024

3

Publications

3

A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms

Elena Rosillo‐Díaz, Francisco Javier Blanco‐Encomienda, Esmeralda Crespo‐Almendros · Journal of Enterprise Information Management · 2019 · 120 citations

Customer Satisfaction, Digital Marketing, International Marketing +20

Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality

Elena Rosillo‐Díaz, Juan Francisco Muñoz Rosas, Francisco Javier Blanco‐Encomienda · Journal of Retailing and Consumer Services · 2024 · 32 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Importance of Quality Control Implementation in the Production Process of a Company

Francisco Javier Blanco‐Encomienda, Elena Rosillo‐Díaz, Juan Francisco Muñoz Rosas · European Journal of Economics and Business Studies · 2018 · 12 citations · Full text

Total Quality Management, Customer Satisfaction, Quality Control Implementation +18

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