Editors’ letter: New research and opportunities in public relations and visual communication

Defining Virtual Reality: Dimensions Determining Telepresence

Jonathan Steuer · Journal of Communication · 1992 · 5.3K citations

Social Sciences, Communication, Social Psychology +8

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

Business, Marketing, Marketing Management +16

Putting the fear back into fear appeals: The extended parallel process model

Kim Witte · Communication Monographs · 1992 · 3.8K citations

Social Sciences, Psychology, Social Psychology +17

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 3.3K citations

Business, Marketing, Marketing Management +6

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin · Journal of Marketing · 1997 · 2.2K citations

Business, Marketing, Marketing Management +6