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Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs

Customer SatisfactionOmnichannel LogisticsOnline Customer BehaviorDigital MarketingInteractive MarketingOmnichannel RetailingBusinessConsumer ResearchManagementIdentity AttractivenessConsumer BehaviorCross-channel IntegrationMarket BehaviorMarketingBuying BehaviorCustomer Loyalty