Concepedia

How do different types of customer engagement affect important relationship marketing outcomes? An empirical analysis

Corina Braun, Karsten Hadwich, Manfred Bruhn

Journal of Customer Behaviour · 2017 · 15 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing StrategyRelationship MarketingCustomer EngagementCustomer LoyaltyCustomer RetentionCustomer SatisfactionRelationship CommitmentRelationship QualityCustomer Engagement BehaviorCustomer Engagement MetricsCustomer Engagement ModelsCustomer Relationship MarketingRelationship Marketing Strategy