Concepedia

Corina Braun

CB

Statistics

Publications

5

Citations

142

H-Index

5

Active since

2016

Affiliations

University of Hohenheim(Current)

Corina Braun is an author at University of Hohenheim specializing in marketing, business, and customer relationship management.

Publications per year

2016–2018

5

Publications

5

Trustmarks: Strategies for exploiting their full potential in e-commerce

Frauke Mattison Thompson, Sven Tuzovic, Corina Braun · Business Horizons · 2018 · 40 citations

Business, Information Systems, Marketing +12

Differentiating customer engaging behavior by targeted benefits – an empirical study

Corina Braun, Verena Batt, Manfred Bruhn et al. · Journal of Consumer Marketing · 2016 · 39 citations

Business, Marketing, Marketing Management +7

Complexity of internal services: Scale development and validation

Corina Braun, Karsten Hadwich · Journal of Business Research · 2016 · 33 citations

Management, Internal Medicine, Performance Measurement +8

Determinants of perceived internal service complexity

Corina Braun, Karsten Hadwich · European Business Review · 2017 · 15 citations

Management, Operations Management, Organizational Behavior +13

How do different types of customer engagement affect important relationship marketing outcomes? An empirical analysis

Corina Braun, Karsten Hadwich, Manfred Bruhn · Journal of Customer Behaviour · 2017 · 15 citations

Business, Marketing, Marketing Management +14

1–5 of 5