Statistics
Publications
2
Citations
55
H-Index
2
Active since
2016
Affiliations
University of Basel(Current)
Verena Batt is an author at University of Basel specializing in marketing management, business, and marketing.
Publications per year
2016–2021
2
2
Effects of sponsorship quality and quantity on employee brand behavior
Verena Batt, Matthias Holzer, Manfred Bruhn et al. · Journal of Brand Management · 2021 · 16 citations · Full text
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