Attitude change: Multiple roles for persuasion variables.

The Psychology of Interpersonal Relations.

Theodore M. Newcomb, Fritz Heider · American Sociological Review · 1958 · 12K citations

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The Psychology of Attitudes

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Attitudinal effects of mere exposure.

Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

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A Protection Motivation Theory of Fear Appeals and Attitude Change1

Ronald W. Rogers · The Journal of Psychology · 1975 · 6.6K citations

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The psychology of sex differences

Behavior Therapy · 1975 · 5.5K citations

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