The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods · 2008 · 32.7K citations · Full text

Public Health, Biostatistics, Causal Inference +13

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

Confirmatory factor analysis for applied research

Choice Reviews Online · 2007 · 15.8K citations

Social Sciences, Educational Measurement, Method Validation +12

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11