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The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad

Customer SatisfactionRelationship MarketingPerformance StudiesInterpersonal CommunicationOrganizational CommunicationHumor UsageManagementConsumer ResearchHumor DetectionBusiness RelationshipsArtsCustomer InvolvementMarketingOrganizational BehaviorSalesperson-customer Dyad