Marc‐Antoine Vachon

The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad

Bruno Lussier, Yany Grégoire, Marc‐Antoine Vachon · Industrial Marketing Management · 2017 · 102 citations

Business, Marketing, Marketing Management +12

The effects of humour usage by financial advisors in sales encounters

Jasmin Bergeron, Marc‐Antoine Vachon · International Journal of Bank Marketing · 2008 · 61 citations

Business, Marketing, Marketing Management +15

Market Orientation, Alliance Orientation, and Business Performance in the Biotechnology Industry

Grant Alexander Wilson, Jason Perepelkin, David Di Zhang et al. · Journal of Commercial Biotechnology · 2014 · 42 citations

Management, Biotechnology, Strategic Management +13

How do tourism sustainability and nature affinity affect social engagement propensity? The central roles of nature conservation attitude and personal tourist experience

Mbaye Fall Diallo, Fatou Diop-Sall, Erick Leroux et al. · Ecological Economics · 2022 · 20 citations

Natural Resources, Biodiversity Conservation, Tourism Management +14