Concepedia
Statistics
Publications
15
Citations
874
H-Index
14
Active since
2016
Affiliations
HEC Montréal(Current)
University of South Florida
Institut d'Economie Scientifique Et de Gestion
Texas A&M University
Lille Économie Management
Bruno Lussier is an author at HEC Montréal specializing in marketing, sales management, and marketing management.
Publications per year
2016–2025
Managing the sales force through the unexpected exogenous COVID-19 crisis
Nathaniel N. Hartmann, Bruno Lussier · Industrial Marketing Management · 2020 · 252 citations · Full text
Management, Risk Management, Crisis Management +6
The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad
Bruno Lussier, Yany Grégoire, Marc‐Antoine Vachon · Industrial Marketing Management · 2017 · 102 citations
Business, Marketing, Marketing Management +12
How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors
Bruno Lussier, Nathaniel N. Hartmann · Industrial Marketing Management · 2016 · 87 citations
Business, Marketing, Marketing Management +16
Curbing the Undesirable Effects of Emotional Exhaustion on Ethical Behaviors and Performance: A Salesperson–Manager Dyadic Approach
Bruno Lussier, Nathaniel N. Hartmann, Willy Bolander · Journal of Business Ethics · 2019 · 87 citations
Business, Marketing, Organizational Behavior +13
Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation
Bruno Lussier, Zachary R. Hall · Industrial Marketing Management · 2017 · 78 citations
Management, Marketing, Marketing Management +12
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