Nathaniel N. Hartmann

Converging on a New Theoretical Foundation for Selling

Nathaniel N. Hartmann, Heiko Wieland, Stephen L. Vargo · Journal of Marketing · 2017 · 326 citations

Management, Marketing, Organization Studies +8

Managing the sales force through the unexpected exogenous COVID-19 crisis

Nathaniel N. Hartmann, Bruno Lussier · Industrial Marketing Management · 2020 · 252 citations · Full text

Management, Risk Management, Crisis Management +6

Business models as service strategy

Heiko Wieland, Nathaniel N. Hartmann, Stephen L. Vargo · Journal of the Academy of Marketing Science · 2017 · 176 citations

Business, Strategic Management, Strategy +14

Psychological contract breach's antecedents and outcomes in salespeople: The roles of psychological climate, job attitudes, and turnover intention

Nathaniel N. Hartmann, Brian N. Rutherford · Industrial Marketing Management · 2015 · 109 citations

Management, Human Resource Management, Organizational Behavior +10

How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors

Bruno Lussier, Nathaniel N. Hartmann · Industrial Marketing Management · 2016 · 87 citations

Business, Marketing, Marketing Management +16