The Effects of Organism- Versus Object-Based Robot Design Approaches on the Consumer Acceptance of Domestic Robots

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15

Cognition and Categorization

C. P. D., Eleanor Rosch, Barbara B. Loyd · The American Journal of Psychology · 1979 · 5.3K citations

The media equation: how people treat computers, television, and new media like real people and places

Choice Reviews Online · 1997 · 4.9K citations

Social Sciences, Communication, Psychology +17