Concepedia

Mining association rules between positive word-of-mouth on social network sites and consumer acceptance: A study for derivative product of animations, comics, and games

Jyh‐Jian Sheu, Ko‐Tsung Chu

Telematics and Informatics · 2016 · 38 citations · 15 references

DOI

Concepts

References

15

Induction of Decision Trees

J. R. Quinlan · Machine Learning · 1986 · 14.8K citations · Full text

, , +8

Induction of decision trees

J. R. Quinlan · Machine Learning · 1986 · 12.4K citations · Full text

, , +8

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

, , +14

Satisfaction: a behavioral perspective on the consumer

Choice Reviews Online · 2010 · 6.1K citations

, , +17

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

, , +12