Concepedia

Generating consumer resonance for purchase intention on social network sites

Shari S. C. Shang, Ya‐Ling Wu, Yi-Jhen Sie

Computers in Human Behavior · 2016 · 121 citations · 73 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingSocial Media MarketingConsumer InvolvementConsumer SatisfactionCustomer EngagementOnline Consumer BehaviorSocial MediaWord-of-mouth MarketingOnline Purchase IntentionPurchase Intent MeasurementPurchase Intent ModelingPurchase Intention AnalysisPurchase Intention MeasurementResonanceSocial Media Commerce

References

73

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15