Publication | Closed Access
Generating consumer resonance for purchase intention on social network sites
119
Citations
73
References
2016
Year
Customer SatisfactionOnline Customer BehaviorSocial MediaConsumer StudySocial ComputingInteractive MarketingManagementConsumer ResearchConsumer ResonanceSocial InfluenceConsumer BehaviorPurchase IntentionCommunicationArtsMarketingConsumer AppealConsumer Attitude
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