SSRN Electronic Journal · 2016 · 18 citations · 42 references
Social SciencesEconomicsMarketingBehavioral EconomicsConsumer BehaviorTaxationBehavioral Responses To TaxationConsumer TheoryConsumer WelfareExternality ValuationCausal RelationsConsumer Fairness PerceptionsConsumer SentimentEconomic BehaviorMarketing Communications EffectivenessMarketing Communications MeasurementPerceived Fairness MeasurementPigovian Taxation
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