Social Networks and Microblogging;The Emerging Marketing Trends&Tools of the Twenty-first Century

Abstract

Internet marketing has always been a hot topic for researchers in the marketing field due to the ubiquity of the internet in the new economy and especially because of its increasing roles in various markets and industries. Recently, a number of social networking websites such as Facebook & Twitter have been a center of attraction for regular internet users. In this paper we have tried to explain how this new trend of people joining social networks in large numbers have forced the marketing forces to understand the potential future marketing trends and the evolution of social networking and microblogging and form strategies accordingly.