Concepedia

Rashad Yazdanifard

RY

31

Publications

1.3K

Citations

18

H-Index

2011

Active since

Affiliations

HELP University(Current)

Limkokwing University of Creative Technology

Southern New Hampshire University

Rashad Yazdanifard is an author at HELP University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingDigital MarketingMarketing StrategyInteractive MarketingConsumer BehaviorConsumer ResearchMarketing InsightsCustomer Satisfaction

Publications per year

2011–2025

31

Publications

31

Impact of Flexible Working Hours on Work-Life Balance

Sussanna Shagvaliyeva, Rashad Yazdanifard · American Journal of Industrial and Business Management · 2014 · 184 citations · Full text

Productivity, Work-life Balance, Workforce Development +15

The impact of Green Marketing on Customer satisfaction and Envi- ronmental safety

Rashad Yazdanifard, Igbazua Erdoo Mercy · 2011 · 128 citations

Customer Satisfaction, Green Marketing, Greenwashing +13

How Green Marketing Can Create a Sustainable Competitive Advantage for a Business

Dinuk Arseculeratne, Rashad Yazdanifard · International Business Research · 2013 · 115 citations · Full text

How Effective Leadership can Facilitate Change in Organizations through Improvement and Innovation

Moo Jun Hao, Rashad Yazdanifard · Global Journal of Management and Business Research · 2015 · 115 citations · Full text

Transformational Leadership, Education, Organizational Behavior +17

The Review of Content Marketing as a New Trend in Marketing Practices

Angel Wong An Kee, Rashad Yazdanifard · SHILAP Revista de lepidopterología · 2015 · 103 citations · Full text

Customer Satisfaction, Entertainment Marketing, Digital Marketing +26

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