Journal of Marketing Research · 1975 · 166 citations · 9 references
ManagementInternational BusinessSupply Chain ManagementFacility LocationGlobal Supply Chain ManagementSupplier Relationship ManagementInternational Facility LocationStrategic SourcingSupplier DevelopmentSupplier ManagementSupplier SelectionVendor SelectionSupplier Location StrategySupplier Selection Decision Making
This experiment indicates the important influence of the location of the supplier when the industrial purchaser selects a supplier. The results also indicate, contrary to interview studies, that price is a more important decision variable than quality.
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Consumer Behavior as Risk Taking
Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations
David Carson, Audrey Gilmore · Marketing Intelligence & Planning · 1993 · 608 citations