Supplier Selection in an International Environment—An Experimental Study

Håkan Håkansson, Björn Wootz

Journal of Marketing Research · 1975 · 166 citations · 9 references

Concepts

Abstract

This experiment indicates the important influence of the location of the supplier when the industrial purchaser selects a supplier. The results also indicate, contrary to interview studies, that price is a more important decision variable than quality.

References

9