Concepedia

James W. Cagley

JW

4

Publications

245

Citations

4

H-Index

1971

Active since

Affiliations

Institute of Experimental Physics of the Slovak Academy of Sciences(Current)

James W. Cagley is an author at Institute of Experimental Physics of the Slovak Academy of Sciences specializing in marketing, business, and decision science.

Top concepts

Publications per year

1971–1986

4

Publications

4

Experimental Study of Industrial Buyer Behavior

Richard N. Cardozo, James W. Cagley · Journal of Marketing Research · 1971 · 118 citations

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Experimental Study of Industrial Buyer Behavior

Richard N. Cardozo, James W. Cagley · Journal of Marketing Research · 1971 · 82 citations

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Criteria for Advertising Agency Selection: An Objective Appraisal

James W. Cagley, C. Richard Roberts · Journal of Advertising Research · 1984 · 30 citations

A Comparison of Advertising Agency Selection Factors: Advertiser and Agency Perceptions

James W. Cagley · Journal of Advertising Research · 1986 · 15 citations

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