Journal of Marketing Research · 1970 · 126 citations · 4 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingConsumer LoyaltyCustomer LoyaltyCustomer SatisfactionBuyer LoyaltyIndustrial Buying BehaviorIndustrial ElectronicsLinear Discriminant AnalysisLoyalty DriversLoyalty IntentionMultiple RegressionStatistical Discriminant Analysis
The degree and determinants of source loyalty in the purchase of industrial components by an advanced electronics firm are examined through the application of multiple regression and discriminant analysis to data obtained from company records and interviews.
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