Concepedia

Eugene J. Kelley

EJ

Statistics

Publications

5

Citations

307

H-Index

5

Active since

1958

Affiliations

Michigan State University(Current)

Eugene J. Kelley is an author at Michigan State University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer ChoiceConsumer BehaviorMarketing InsightsMarketing ManagementConsumer Decision Making

Publications per year

1958–1975

5

Publications

5

Managerial Marketing, Perspectives and Viewpoints

Duncan Carmichael, Eugene J. Kelley, William Lazer · Journal of Marketing · 1960 · 128 citations

Management, Business, Brand Strategy +8

The Importance of Convenience in Consumer Purchasing

Eugene J. Kelley · Journal of Marketing · 1958 · 105 citations

Consumer Patronage, Customer Satisfaction, Consumer Decision Making +12

The Importance of Convenience in Consumer Purchasing

Eugene J. Kelley · Journal of Marketing · 1958 · 37 citations

Consumer Patronage, Customer Satisfaction, Consumer Decision Making +12

Buyer Behavior in a Stagflation/Shortages Economy

Eugene J. Kelley, L. Rusty Scheewe · Journal of Marketing · 1975 · 27 citations

Engineering, International Economics, Energy Revolution +21

Interdisciplinary Horizons in Marketing

William Lazer, Eugene J. Kelley · Journal of Marketing · 1960 · 10 citations

Marketing Analytics, Customer Satisfaction, Interdisciplinary Horizons +13

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