William Lazer

Marketing's Changing Social Relationships

William Lazer · Journal of Marketing · 1969 · 160 citations

Entertainment Marketing, Consumer Research, Social Marketing +22

Managerial Marketing, Perspectives and Viewpoints

Duncan Carmichael, Eugene J. Kelley, William Lazer · Journal of Marketing · 1960 · 128 citations

Management, Business, Brand Strategy +8

Japanese Marketing: Towards a Better Understanding

William Lazer, Shoji Murata, Hiroshi Kosaka · Journal of Marketing · 1985 · 113 citations

World Class Marketers, Advertising, International Marketing +12

Mathematical Models and Methods in Marketing

Sidney Hoos, Frank M. Bass, Robert D. Buzzell et al. · Journal of Farm Economics · 1962 · 96 citations

Management, Consumer Behavior, Marketing Theory +2

Marketing Theory and Metatheory

William Lazer, Robert Bartels · Journal of Marketing · 1971 · 88 citations

Marketing, Marketing Theory, Consumer Research