Concepedia

Robert Bartels

RB

47

Publications

2.7K

Citations

30

H-Index

1951

Active since

Affiliations

The University of Sydney(Current)

The Ohio State University

University of Bonn

Robert Bartels is an author at The University of Sydney specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementStatisticsEconomicsEngineeringMarketing StrategyConsumer ResearchEconometricsMarketing Communication

Publications per year

1951–2006

47

Publications

47

The Rank Version of von Neumann's Ratio Test for Randomness

Robert Bartels · Journal of the American Statistical Association · 1982 · 250 citations

Engineering, Rank Tests, Nonparametric Test +12

A Model for Ethics in Marketing

Robert Bartels · Journal of Marketing · 1967 · 243 citations

Personal Ethics, Sales Ethics, Cross-cultural Ethics +13

The Effect of Sample Size on the Mean Efficiency in DEA with an Application to Electricity Distribution in Australia, Sweden and New Zealand

Yun Zhang, Robert Bartels · Journal of Productivity Analysis · 1998 · 210 citations

The Development of Marketing Thought

Lawrence C. Lockley, Robert Bartels · Journal of Marketing Research · 1964 · 208 citations

Marketing Thought, Management, Marketing Communication +3

The Identity Crisis in Marketing

Robert Bartels · Journal of Marketing · 1974 · 183 citations

Digital Marketing, Consumer Research, In Conceptual Conflicts +20

Rows per page

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