International journal of applied research · 2015 · 33 citations · 2 references
BusinessMarketingMarketing ManagementConsumer BehaviorE-commerce RetailingE-commerce SystemsConsumer SatisfactionCustomer Experience ManagementCustomer SatisfactionCustomer Satisfaction ManagementE-commerce MarketingOnline Consumer BehaviorCustomer Satisfaction ImpactsCustomer Satisfaction VariablesOnline Consumer SatisfactionOnline Customer ExperienceOnline Customer SatisfactionTraditional Markets
The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase.
2