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Chinese consumers’ preferences and willingness to pay for traceable food quality and safety attributes: The case of pork

Food ChoiceFood TraceabilityEconomicsFood MarketingConsumer UncertaintyHealth SciencesFood QualityManagementConsumer ResearchChinese ConsumersConsumer BehaviorTraceable Food QualityFood ConsumptionSafety AttributesMarketingFood SafetyBehavioral Economics