Journal of Marketing Management · 2008 · 526 citations · 0 references
ManagementMarketingMarketing ManagementCompetitive AdvantageCompetitive StrategyResource-based ViewOrganizational CapabilitiesResource LeveragingResource-based StrategyStrategic FitStrategic ResourcesSustained Competitive AdvantageCapabilities-based ViewNatural Resource-based ViewResource AdvantageResource-based AdvantageResource-based ModelResource-based Theory
(2008). Resource-Based Theory: Creating and Sustaining Competitive Advantage. Journal of Marketing Management: Vol. 24, No. 9-10, pp. 1041-1044.