Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males

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Customer Satisfaction, Concrete Singular Object, Consumer Research +22

Seeking the Ideal Form: Product Design and Consumer Response

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Consumer Research, Brand Strategy, Physical Form +19

Leading us not unto temptation: momentary allurements elicit overriding goal activation.

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Behavioral Decision Making, Subjective Goal Importance, Impulsivity +19

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Behavioral Sciences, Behavioral Decision Making, Motivation +7

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Customer Satisfaction, Consumer Research, Natural Package Designs +16