Typology of Resistance to e Banking adoption by Tunisian

Abstract

This study aims at identifying the different groups of Tunisian non-adopters of banking online and analyzing how differences between groups can be explained and interpreted. This paper reports the results of a survey of 150 private Tunisian customers nonusers of ebanking to validate our research hypotheses. We assume like Lee et al (2005) that differences in behavior are identifiable between non-users themselves and not between users and non-users.