Concepedia

Marke Kivijärvi

MK

Statistics

Publications

9

Citations

706

H-Index

9

Active since

2007

Affiliations

University of Jyväskylä(Current)

University of Eastern Finland

Kuopio University Hospital

Marke Kivijärvi is an author at University of Jyväskylä specializing in business, management, and interactive marketing.

Top concepts

BusinessManagementFintechMarketingConsumer BehaviorConsumer ResearchInteractive MarketingArtsInnovationTechnology

Publications per year

2007–2021

9

Publications

9

Innovation resistance among mature consumers

Tommi Laukkanen, Suvi Sinkkonen, Marke Kivijärvi et al. · Journal of Consumer Marketing · 2007 · 417 citations

Consumer Study, Mature Consumers, Consumer Research +18

‘World-class’ fantasies: A neocolonial analysis of international branch campuses

Marjo Siltaoja, Katariina Juusola, Marke Kivijärvi · Organization · 2018 · 89 citations · Full text

United Arab Emirates, Nationalism, Colonialism +18

Segmenting bank customers by resistance to mobile banking

Tommi Laukkanen, Suvi Sinkkonen, Pekka Laukkanen et al. · International Journal of Mobile Communications · 2008 · 53 citations

Customer Satisfaction, Fintech, Mobile Commerce +15

Consumer Trust in Electronic Service Consumption: A Cross-Cultural Comparison Between Finland and Portugal

Marke Kivijärvi, Tommi Laukkanen, Pedro Cruz · Journal of Euromarketing · 2007 · 39 citations

Learning teamwork through a computer game: for the sake of performance or collaborative learning?

Elina Riivari, Marke Kivijärvi, Anna‐Maija Lämsä · Educational Technology Research and Development · 2021 · 38 citations · Full text

Project Management, Education, Learning In Games +22

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