Concepedia

Suvi Sinkkonen

SS

Statistics

Publications

5

Citations

894

H-Index

5

Active since

2007

Affiliations

University of Eastern Finland(Current)

Suvi Sinkkonen is an author at University of Eastern Finland specializing in fintech, interactive marketing, and business.

Top concepts

FintechBusinessMarketingManagementConsumer BehaviorConsumer ResearchInteractive MarketingInnovationTechnologyCustomer Satisfaction

Publications per year

2007–2009

5

Publications

5

Innovation resistance among mature consumers

Tommi Laukkanen, Suvi Sinkkonen, Marke Kivijärvi et al. · Journal of Consumer Marketing · 2007 · 417 citations

Consumer Study, Mature Consumers, Consumer Research +18

Consumer resistance to internet banking: postponers, opponents and rejectors

Pekka Laukkanen, Suvi Sinkkonen, Tommi Laukkanen · International Journal of Bank Marketing · 2008 · 269 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +19

Communication strategies to overcome functional and psychological resistance to Internet banking

Tommi Laukkanen, Suvi Sinkkonen, Pekka Laukkanen · International Journal of Information Management · 2009 · 132 citations

Fintech, Internet Banking, Interpersonal Communication +13

Segmenting bank customers by resistance to mobile banking

Tommi Laukkanen, Suvi Sinkkonen, Pekka Laukkanen et al. · International Journal of Mobile Communications · 2008 · 53 citations

Customer Satisfaction, Fintech, Mobile Commerce +15

Segmenting Bank Customers by Resistance to Mobile Banking

Tommi Laukkanen, Suvi Sinkkonen, Marke Kivijärvi et al. · 2007 · 23 citations

Customer Satisfaction, Consumer Research, Technology Adoption +16

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